In order to get permission you are forced to either stop site visitors when entering your site with a pop up and demand permission at that point, OR use a banner at the top or bottom of your website asking nicely. The first option is intrusive and may well put a lot of visitors off your website altogether. The second option risks being ignored by people who just don’t understand what they’re agreeing to. What does that mean? Any tracking cookies won’t work – a missed opportunity to gather some useful data, potentially on a large chunk of your website’s visits. Also any cookies that help to make the visitor’s website experience more customised and enjoyable won’t work. Oh and not forgetting: if you’re running ads on your website that are highly targeted to the visitors, they also won’t work without getting cookie consent. If this is your website’s source of revenue, it’s a big problem!
What does the EU Cookie Directive mean to you?
You can either:
- Ignore it (and risk hefty fines)
- Install the ability to request permission BEFORE using cookies on your website