2013 Facebook cover photo guidelines now allow calls-to-action in cover photos.
Previously, Facebook did not allow contact information, pricing, discounts, invitations to like and share and calls to action on the cover photo, many learned the lesson at their expense.
Not so anymore, Facebook simplified the rules and removed many of the restrictions as you can see in the 2013 Facebook cover photo guidelines bellow:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
The one restriction is the 20% text
What does that mean for marketers?
Generate More Leads
Promote More Content
Get more value for of your timeline
And if you have not yet customized your cover photo, here is a reminder of the dimensions: