Great success story, how the people of Troy MI used a brilliant social media campaign to save their library
The folks of Troy, Michigan were in a bit of a financial bind. They wanted to pass a small tax to help pay to keep the library open. This, being a tax increase, brought Tea Party activists out in droves.
The Tea Party activists rallied against any increase in taxes successfully changing the conversation away from protecting the library to just talking about taxes.
The library looks as though it was certain to go under.
That’s when the people who supported the library and wanted to see it stay open had to find a strategy to bring the conversation back to the library, books and reading. One problem though, they had little financial means to do that. that’s when they turned to a mix of grass root and a brilliant social media campaign to turn things around and win by a landslide
Watch their social media campaign video