Spinnaker Marketing delivers marketing and as an extension, social media services, “From strategy to integration to implementation”.
With over 20 years of expertise in marketing and over 10 years of expertise in digital and social media, we are uniquely positioned to help you devise and implement a measurable business and marketing strategy to reach your business goals
Our associates have a broad background in sales, marketing, relationship building, customer service and compliance in a variety of industries ranging from consumer products to technology and regulated markets
Think about Spinnaker Marketing as your part time but fully committed marketing department
During the initial meeting, we will go over your business and marketing strategy, learn about and understand your business.
If you do not have a strategy in place, we will work with you, identify your business goals and help you create a business and marketing strategy.
Social media permeates every part of an organization and can be leveraged to achieve many goals:
1. Sales, lead generation
3. Customer service
4. Research and Development
5. Human resource/recruiting
6. Intelligence gathering
Once we have a clear understanding of your business, goals and strategy we will develop a social media strategy congruent with your marketing and communication strategy and your business goals.
How do we help you?
Depending on the package you chose, we will integrate a combination of the following:
1. Developing a social media policy
2. Creating a crisis response strategy
3. Identifying platforms and communities relevant to your customers, prospects and goals
4. Defining a communication strategy for each platform
5. Identifying, training and coaching the best employees for your social media platforms
6. Identifying and defining social tactics to achieve your goals
7. Creating an editorial calendar
8. Identifying content creators inside and outside your organization
9. Identifying content curation sources
10. Creating, monitoring and interacting with communities
I know what your next question is: how do I know if it works?
To understand how it works and how well it works, we have to measure the ROI (Return on Investment). We have a number of ways to do that and we will identify the KPI (Key Performance Indicators) relevant to your goals, set benchmarks and measure how our strategy achieves your goals
In addition to social media, we can also integrate an inbound marketing component to generate leads, content and graphics creation