4 Reasons Industrial Marketers Should Adopt Social Media

industrial marketersEven if studies have shown that, so far, industrial professionals have been a relatively passive social media audience, their presence and social media usage is far from negligible.

In a recent study, “2014 Social Media Use in the Industrial Sector,”  IHS GlobalSpec found that 44% of technical professionals spend more than an hour per week on social media for work-related activities.

The study indicates that technical professionals maintain social media profiles on LinkedIn (74%), Facebook (61%) and Twitter (17%).

In addition, 47% of them spend time on LinkedIn reading product or industry news while 26% research suppliers.

69% of technical professionals with a Facebook profile follow businesses or groups within their industry and 38% research or read work-related content.

These statistics are far from negligible and show that industrial marketers need to take a serious look and consider integrating social media in their marketing mix.

The return may not be immediate and as high as their other more traditional marketing initiative but the potential is there for those who get early on on the bandwagon.

  1. At a time when traditional marketing vectors are crowded and customers/prospects are bombarded with messages and ads, social media is still a relatively virgin territory in industrial markets
  2. Social media allows them to find, identify, reach influencers like industry analysts, consultants and other industry thought-leaders
  3. Through social media they can connect and build relationships with influencers
  4. Social media is the medium of choice of the new generations, reaching them is key to future growth

Six Ways To Detect Fake LinkedIn Profiles

How_to_detect_a_fake_LinkedIn_profileBefore we look at the six ways to detect fake LinkedIn profiles, it’s important to understand the driving force behind these profiles and the main reason is spamming.

Spamming has been around for a long time, first via email and as blogs started proliferating, spammers started polluting blogs, it was only a question of time before they  started polluting social media platforms

Coming back to LinkedIn, two of the best way to get maximum exposure on LinkedIn are growing your network or participating in large, active discussion groups.  Both imply creating a profile and since spammers learn early on that to effectively spam, they needed many identities, in case they were filtered out.

Over the past few years, we have seen a rapid increase in the number of fake profiles created by spammers either joining discussion groups or asking to join users networks, they usually target large active discussion groups and/or users with large networks, especially LIONs (LinkedIn Open Networkers) who are not too selective in growing their network and allow spammers to develop their network based on first and second degree connections.

Of course, there are a number of ways to stop them, the first one is to be selective in who you accept in your network, the second is for group owners to be more proactive in monitoring who joins their groups and to not fall into the temptation to grow the size of their group at the expense of the quality of the discussion. Continue reading