Retailers Are Turning to Social Media For Market Research

Social media often overlooked for market researchSocial media permeates every facets of business, from branding to marketing, sales, customer service and to often overlooked market research, product development and HR

Increasingly though, retailers and brands are turning to social media for market research.

Consumers have adopted social media in a massive way and, in spite of concerns for privacy, are sharing what they like, buy and want on platforms like Facebook, Pinterest and Instagram to name the biggest ones. Continue reading

Disclosure Is The Key

us-federal-trade-commission-logoRecently an advertising agency learned a hard lesson about social media promotion: Disclosure is the key.

The FTC recently settled with Interpublic’s Deutsch LA advertising agency and  Sony over claims the companies engaged in deceptive marketing during the launch of Sony’s hand held PlayStation Vita gaming console.

The lesson should not be lost on any marketer.

According to the complaint, one of the agency’s assistant account executives sent an email asking the agency’s staff to help promote the PlayStation Vita ad campaign by posting positive comments about the console on Twitter using the hashtag #gamechanger.

Deutsch LA employees posted tweets promoting PlayStation Vita without disclosing their connection to the agency or Sony.

According to the FTC these tweets were misleading because they didn’t reflect the views of actual consumers-users.

Agencies have to exercise a lot of caution when talking about a client’s work on social media, though best practices in that area aren’t always well codified, said David Berkowitz, chief marketing officer at digital agency MRY.

“This will be a wake-up call for agencies in terms of how they communicate work they have in market and what they encourage employees to do,” Mr. Berkowitz said.

It’s not the first time the FTC intervenes against agencies for deceptive marketing and it’s not likely to be the last and they will not stop at tweets.

The FTC is clear o that matter (and further clarified recently), marketers when they post on social media must disclose and consideration whether financial or in products and must disclose their connection to the agency, client or marketer.
What that means is that the poster must disclose if they work for the agency or the brand, they must disclosed if they have been paid or received free products or have received the service for free as a consideration to write and post about the product or service

In social media more than any other form of PR or advertising transparency is the key to keeping regulators at bay, to ensure brand integrity and to keep consumers trust.

4 Reasons Industrial Marketers Should Adopt Social Media

industrial marketersEven if studies have shown that, so far, industrial professionals have been a relatively passive social media audience, their presence and social media usage is far from negligible.

In a recent study, “2014 Social Media Use in the Industrial Sector,”  IHS GlobalSpec found that 44% of technical professionals spend more than an hour per week on social media for work-related activities.

The study indicates that technical professionals maintain social media profiles on LinkedIn (74%), Facebook (61%) and Twitter (17%).

In addition, 47% of them spend time on LinkedIn reading product or industry news while 26% research suppliers.

69% of technical professionals with a Facebook profile follow businesses or groups within their industry and 38% research or read work-related content.

These statistics are far from negligible and show that industrial marketers need to take a serious look and consider integrating social media in their marketing mix.

The return may not be immediate and as high as their other more traditional marketing initiative but the potential is there for those who get early on on the bandwagon.

  1. At a time when traditional marketing vectors are crowded and customers/prospects are bombarded with messages and ads, social media is still a relatively virgin territory in industrial markets
  2. Social media allows them to find, identify, reach influencers like industry analysts, consultants and other industry thought-leaders
  3. Through social media they can connect and build relationships with influencers
  4. Social media is the medium of choice of the new generations, reaching them is key to future growth

Social Job Search: Maximizing your Results

Social job searchSocial job search, strategies and tactics to maximize your results

In the past few years the hiring process has undergone massive changes.  Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.

 

Job seekers and career changers are now expected to have and be active in the social media sphere.

Even in the social media sphere the process has evolved from relying on LinkedIn to adopting Twitter, Facebook and other platforms like You Tube and blogs and it’s not far fetch to foresee recruiters using other platforms niche or main stream as they grow their reach.

Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their social media profiles and avoid the pitfalls, monitor and manage their online reputation.

PDF Handout   Social Job Search 04_2014

Social Recruiting Impacts Your Job Search

Do you know how social recruiting impacts your job search?

Recruiters and hiring managers are increasingly using social recruiting to research, seek out and recruit candidates.

If you are considering a career change,looking for a job or new career, you need to know how social recruiting is impacting the hiring process to create a strategy that will maximize your opportunities

Social Media For Business Mainly a Brand Builder

Social media for business study

Social media plays a significant role in small and medium-sized businesses’ (SMBs) marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.

Most important social media platforms for business

According to a January 2013 survey from online magazine Social Media Examiner, Facebook continues to be the most important social network for most business-to-consumer (B2C) marketers worldwide, given its enormous user base. However, for business-to-business (B2B) marketers, there is a healthy competition among other

platforms. Among these marketers, LinkedIn tied with Facebook as the most important social network, while blogging followed 10 percentage points behind.

Interestingly, while YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments. Nearly seven out of 10 marketers said they planned to increase their use of YouTube this year.

Benefits of social media marketing

The greatest benefits of social media:

  • 89% increased exposure
  • 75% increased traffic
  • 43% increased sales.

This points to social’s role as a brand builder, first and foremost.

And even as social media may seem like old hat to many marketers by now, quite a few are relatively new to the platforms. About one-quarter of marketers said they had been working with social media for a year or less. And another 30% were 1 to 2 years into their social media marketing tenure. But SMBs have quickly caught on to how important social is as a marketing tool: 79% said they had already incorporated social media into their traditional marketing activities.

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How Secure Are Your Passwords

I recently attended a WordPress workshop about website security.  the presenter, from the firm Securi, gave us a demonstration on how fast hackers can find your username and password and crack a website open, I can tell you, that was a real eye opener.
The presenter showed us how a hacker can find a user name with software readily available online and how they could crack the site open by using software and password lists also available online.

A seemingly safe password containing uppercase, lower case, numbers, special characters took only minutes to crack.  Never mind easy passwords like many still use like… password or 1234.

How strong is your password? Find out with this app and tell us how long it took..


Are passwords obsoletes, fortunately no, but we need to look at them in a different light.  the key to secure passwords is uniqueness.  I know, thatwas my reaction too, how can you find unique passwords.

The first step is to forget about common words, short terms, go for long strings and instead of thinking passwords, think long string, think passphrases, long strings take longer to hack and chances are, a hacker will give up.

The presenter recommended password management tools, companies that encrypt your log in information and safeguard your passwords

If you have a website, implement “fail log in limits”, applications that lock your site after a predetermined number of log in attempts, implement layered authentication, limit the number of users who have access to the site, keep software, plug ins, themes updated, remove any app you don’t use

The online world will never be completely safe, but it’s up to you to manage and reduce the risk

So, how long would it take to crack your password?  Tell us in the comment section.