LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”
Targeted Updates will allow companies to segment their followers by a range of variables such as industry, seniority, job function, company size, non-company employees, and geography. Companies will be able to send different status updates to different groups of followers,
Follower Statistics will essentially be an analytics dashboard that will allow companies to see how effective their updates have been.