What where the top strategic priorities for social media marketing in 2011

A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011

  • Recruiting interdepartmental staff to perform social marketing activities 8%
  • Improving the quality and cost efficiency of customer support programs 9%
  • Integrating social media monitoring and analytics into a single dashboard 11%
  • Integrating social marketing data with CRM and other marketing systems 21%
  • Achieving or increasing measureable lead generation from social marketing 43%
  • Achieving or increasing measureable ROI from social marketing programs 46%
  • Improving search engine ranking positions 50%
  • Developing an effective and methodical social marketing strategy 53%
  • Converting social media members, followers, etc.into paying customers 63%
  • Improving brand awareness or reputation 66%
  • Increasing website traffic through social media integration 71%