The Demographics
To find out what social media platform you should use, the first thing is to know at least the basic demographics of each platform to answer a basic question: are the people I want to reach on that platform. We will look at the 3 largest consumer focused social media platforms: Twitter, Facebook and Instagram
According to Pew Research:
Twitter Demographics
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- 24% of U.S. adults are on Twitter.
- 40% of Twitter users are between the ages of 18-29.
- Less than 20% of people ages 50 and up use Twitter.
Facebook Demographics
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- 70% of U.S. adults are on Facebook.
- 80% of Facebook users are between the ages of 18-29.
- 65% of people ages 50 and up use Facebook.
Instagram Demographics
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- 37% of U.S. adults are on Instagram.
- 75% of Instagram users are 18-24.
Source: Hubspot Marketing and Pew Research