The Coca-Cola Company’s Digital Manager of Communications, Natalie Johnson, shared how they monitored conversations about their brand on a global scale across the web.
Social Media ROI Metrics Still Chaotic
Brand marketers continue to struggle with determining return on investment for social media campaigns. Eighty-eight percent admit to gaining positive ROI on campaigns, but a study released Wednesday from Wildfire, a social media platform company, shows that the metrics remain all over the map.
While inconsistencies make it difficult to create and follow industry standards, Wildfire CEO Victoria Ransom said 75% of survey participants said they still plan to increase their social media budgets this year.
Gaining positive ROI is great, but what do marketers measure?
10 Things To Know About Liability In The Social Media World
With the explosion of websites like Facebook, Twitter and LinkedIn, in-house counsel should give careful consideration to the unique problems social media presents, how it affects the workplace, and how to address employees’ and third parties’ social media usage.
As with the rise of the Internet and blogs, existing employee and intellectual property issues play out in the social media world in sometimes surprising ways, creating new challenges and problems for in-house counsel. Social media has the capability to dramatically increase these problems and challenges by providing a much larger, well-connected audience. The following are some specific, brief considerations that in-house counsel should analyze and address with company employees.
1. Secrets are gone in a flash (or click).
2. Employee posts in social media may be protected speech.
3. Employee posts may subject the company to liability.
4. Employee posts may prompt federal administrative action.
5. Social media provides an exponentially bigger, real-time audience for traditional employee-relations problems.
6. Using social media as a recruiting tool can backfire.
7. Registering user names is a cost-effective, protective measure.
8. Implementing social media policies is becoming a best practice
9. The best defense is a good offense.
10. Social media adds litigation considerations.
Study Predicts Growing Use Of Social Media In Healthcare
A recent study concluded that social media would continue to be a factor for healthcare providers and consumers while at the same time, ambiguous regulations, privacy concerns and a host of other factors limit how patients and healthcare providers use social media
Once these hurdles are overcome, the PwC report said, social media “will open new opportunities to improve health delivery and outcomes
Deluxe Corporation Project REV
Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.
Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.
Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media
Influencing the Influencers
Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.
What where the top strategic priorities for social media marketing in 2011
A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011
- Recruiting interdepartmental staff to perform social marketing activities 8%
- Improving the quality and cost efficiency of customer support programs 9%
- Integrating social media monitoring and analytics into a single dashboard 11%
- Integrating social marketing data with CRM and other marketing systems 21%
- Achieving or increasing measureable lead generation from social marketing 43%
- Achieving or increasing measureable ROI from social marketing programs 46%
- Improving search engine ranking positions 50%
- Developing an effective and methodical social marketing strategy 53%
- Converting social media members, followers, etc.into paying customers 63%
- Improving brand awareness or reputation 66%
- Increasing website traffic through social media integration 71%
Drugmaker Merck challenges Facebook after ‘losing’ page
The German drug maker Merck KGaA has begun legal action against Facebook after discovering what its lawyer described as the “the apparent takeover of its Facebook page”.
The webpage is being used by the German firm’s US rival Merck & Co.
Merck KGaA said that the social network “is an important marketing device [and] the page is of great value”, adding that since its competitor was benefiting from the move “time is of the essence.”
This kind of happening has been in the making for a long time and again demonstrate Facebook’s disregards for due process and communication, something fairly typical of social media platforms in general. Somehow, the basic social media rules do not seem to apply to social media companies.
As social media becomes increasingly important to communicate with and engage a company’s constituencies, social media companies will need to be more responsive and accountable, and if they want to attract more advertisers, they will have to implement systems to communicate with their own constituencies, something their customers learned a long time ago.
This event though, illustrates and reinforces the need to understand that an organization should not build their online presence and strategy around the social networks, but around something they have actual control and ownership over, their website and develop their website into an interactive platform. They then should use social media to drive traffic to their website, something Facebook has been steadily trying to curtail.
This legal action from a major companies could benefit us all by making Facebook more accountable
Social Media, Ethics, Disclosures and FTC
Andy Sernovitz, shares his recommendations on how to stay safe and ethical in social media covering the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
REI: Going Local on social media
REI’s Digital Engagement Manager, Jordan Williams, discussed how they utilize social media sites for each REI store to develop a better local connection with their customers.
A must see for retailers and any company that ventures into social media