measure Archives - Spinnaker Marketing

April 11, 2012

LinkedIn Rolls Out New Targeted Follower Tools For Marketers

LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”

Targeted Updates will allow companies to segment their followers by a range of variables such as industry, seniority, job function, company size, non-company employees, and geography. Companies will be able to send different status updates to different groups of followers,

Follower Statistics will essentially be an analytics dashboard that will allow companies to see how effective their updates have been.

December 1, 2011December 1, 2011

What where the top strategic priorities for social media marketing in 2011

A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011

Recruiting interdepartmental staff to perform social marketing activities 8%
Improving the quality and cost efficiency of customer support programs 9%
Integrating social media monitoring and analytics into a single dashboard 11%
Integrating social marketing data with CRM and other marketing systems 21%
Achieving or increasing measureable lead generation from social marketing 43%
Achieving or increasing measureable ROI from social marketing programs 46%
Improving search engine ranking positions 50%
Developing an effective and methodical social marketing strategy 53%
Converting social media members, followers, etc.into paying customers 63%
Improving brand awareness or reputation 66%
Increasing website traffic through social media integration 71%