20+ Reasons business owners should care about social media

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • One out of every six minutes spent online is on a social network (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 46 million Americans check their social media profiles daily (Edison Research)
  • 40 percent of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • 57 percent of businesses use social media marketing to find new customers (Newtek Business Services)
  • 58 percent actively engage with customers to boost visibility and brand accessibility (Newtek Business Services)
  • 55 percent of 2,200 companies polled said they believe social media is a “significant engine of sales growth” in their company (Newtek Business Services)
  • 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
  • 53 percent  percent of executives believe they must adopt Social Business or risk falling behind. (Jive)
  • 57 percent anticipate “increased revenue or sales” as a result of implementing a Social Business strategy. (Jive)
    • Research from The Center for Marketing Research at  UMass Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.
      • 56 percent stated that social media was very important to their business and marketing strategy, 30 percent somewhat important
      • Of the Inc 500 Fastest growing companies:
          • 71 % use Facebook
          • 59% use twitter
          • 50% use blogs
          • 33% use videos
      • Among companies listed on the 2011 Fortune 500
          • 62% now use Twitter (have an official corporate account with tweet activity in the previous month), up from 60% in 2010.
          • 58% have a corporate Facebook page, up from 56% a year earlier.
          • 23% have a corporate public-facing blog with items posted in the previous 12 months
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 96 of the top 100 advertisers in the US bought ads on Facebook in 2011 (Ad Age)
  • 61 percent of the world’s 100 largest companies had a Facebook page in 2011 up from 54 percent (Burson-Marsteller)
  • Sony Corp. is shifting 30 percentof its traditional ad budget into social sites, including Facebook, for its PlayStation console

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