Facebook Cut Posts Reach Now What?

Facebook Cut Posts Reach Now What?

In the past few year we have seen Facebook cut post reach several time.  We can expect other companies to follow suit and artificially cut the organic reach of the posts brands and businesses publish on their page.

A couple of years ago Facebook announced that posts only reached 16% of a page followers, last October the average reach dropped to around 8% and it is predicted that before long, 2 to 3% reach will be the norm… Unless brands and businesses start to pay up.

You spent a lot of time, energy and invested a lot of money building a big fan base on you social media pages and now you find out that your fans are not yours but the social media company’s, they have been cutting the organic reach of your posts and now they want you to pay to reach them. It’s called “Pay for Play”.

That’s a tough awakening but not surprising, in time, most of them will become digital advertising platforms and less and less social.  The writing has been on the wall for sometime now.

These platform were not purely social, they were tools to collect information and what do you do with information, you leverage it to generate revenue and now that they are publicly traded, they are pressured to generate revenue and profit.  It’s business

Facebook has probably been the most obvious but make no mistake, it’s only the beginning, the others will follow

So what do you do? 

You don’t put all your eggs in the same basket and when I say basket, I mean social media.  As a rule, and that applies to blogs as well, you don’t build a presence focusing on a platform you do not own or control. Continue reading

Social Job Search: Maximizing your Results

Social job searchSocial job search, strategies and tactics to maximize your results

In the past few years the hiring process has undergone massive changes.  Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.

 

Job seekers and career changers are now expected to have and be active in the social media sphere.

Even in the social media sphere the process has evolved from relying on LinkedIn to adopting Twitter, Facebook and other platforms like You Tube and blogs and it’s not far fetch to foresee recruiters using other platforms niche or main stream as they grow their reach.

Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their social media profiles and avoid the pitfalls, monitor and manage their online reputation.

PDF Handout   Social Job Search 04_2014

Social Recruiting Impacts Your Job Search

Do you know how social recruiting impacts your job search?

Recruiters and hiring managers are increasingly using social recruiting to research, seek out and recruit candidates.

If you are considering a career change,looking for a job or new career, you need to know how social recruiting is impacting the hiring process to create a strategy that will maximize your opportunities

How To Stop Facebook to AutoPlay Videos On IPhone

How can I stop Facebook to autoplay videos and using all my data plan?

You may have noticed that recently Facebook started auto playing videos.  It’s annoying at best when you are on your computer or tablet at home, it can get downright expensive when viewed on your mobile phone, especially if you have a limited data plan.

Videos are a huge drain on your data plan and could easily put you over your limit and incurring additional and substantial costs

You cannot stop Facebook to autoplay videos but on your IPhone you can tell Facebook to only auto-play only when you are connected to a WiFi network and stop draining your data plan

On your IPhone:

  1. go to “Settings”  Stop Facebook to autoplay
  2. scroll down to Facebook Stop Facebook to autoplay
  3. click on Facebook
  4. click on settings Stop Facebook to autoplay
  5. push the slider “Auto-play on Wifi only”  Stop Facebook to autoplayShare with your friends

Mothers With Children Under 5 Most Active on Social Media

moms with young children are often more active on social mediaA new analysis from Experian Marketing Services found that moms with children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than consumers at large.

Moms with young kids represent a highly active and digitally sophisticated segment of consumers who are eager to connect with brands and share their experiences through multiple platforms Continue reading

Responding To Reviews Shows You Care

According to Bazaarvoice’s “The Conversation Index: Volume 6” study, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. Also, 41% of consumers see a brand’s response to an online review as a sign that the brand really cares about its customers.

Google Plus Social Media Relevance

Google + is an interesting beast and as a platform, the question remains, what is Google Plus social media relevance?

As more and more data comes out, the question is still up in the air.  It’s not that Google is not trying, they have been shoving Google + down our throats by integrating (very poorly)successful social media properties like Blogger, Picasa, Google Places and You Tube into one platform:  Google +

In doing so Google + has shown impressive growth in terms of registered users but when it comes to social media, growing your base is only one part of the business model.  Most social media platform do so by providing a platform where users want to spend time and and share content with their friends increasing relevancy of the platform and creating an incentive for users’ friends to join.

Google failed at that part and fell back on the second option; using properties users love to use and forcing them into Google +.  It could have worked if Google had not made it more difficult to use the already successful properties and tried to make it as difficult as possible to share them in platforms other than Google +.

The result?  A recent study from Shareaholic shows that high user growth is not translating in higher use, engagement and sharing. Continue reading