Analytics and Monitoring Tools

Cross Platforms

Google Alerts (Free)
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic (free)

Google Analytics: (Free)
Google Analytics  offers powerful, flexible and easy-to-use features to let you see and analyze your website traffic data (free)

Google Search Console:

Google Search Console allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. 

Google Trends:

Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages

Social Mention:(Free)
Social Mention tracks and measure what is being said about your company in more than 100 social media venues. It’s like  works like Google Alerts for social media (free)

Buffer (Free and $)
Manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.

HootSuite (Free and $)
A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.

Social Media Management Tools


(very reasonably priced) Sociamonials is a robust social media management solution that makes it easy to manage Instagram, Facebook, Twitter, Google my Business, LinkedIn & YouTube, run contests, and capture leads


Facebook Insights:  (Free)
Like Google Analytics but for Facebook, Facebook Insights allows you to analyze the traffic and activity on your Facebook page.  insight tracks  “likes”, gender, language, age, country and other attributes and provides statistics in custom date ranges including media consumption, page views, performance of posts and unsubscribes. The tool also allows you to export all statistics.

Meta Business Suite

Manage all your business activity on Facebook, Messenger and Instagram from one place with Meta Business Suite.


Pinterest Web Analytics (Free)
Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites. See my in-depth post:

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