Website Analysis and Optimization Tools

Page Speed Insights

Make your web pages fast on all devices

hrefs Site Audit

Run an SEO audit to uncover your website’s technical and on-page SEO issues. Find out exactly what’s holding your website back from ranking.

AMP Test

See which AMP pages and Web Stories Google can find and crawl on your site, and which pages have errors.

Google Advanced Search Operator

Google search operators are special characters and commands sometimes called “advanced operators” or search parameters that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits.

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by auditing for common SEO issues

Website Grader

Audit & improve your site for users and search engines. Get a no-brainer fix-it list now. Run a full-cycle website SEO health audit to find what’s affecting your search rankings.

XML Sitemap

Quickly create a sitemap for a small web site (up to 500) pages

SERP Snippet Generator

Online tool simulates the search results of Google and Bing

Google PageSpeed Insights

PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.


Check your website’s SEO

Checkbot (Chrome Extension)

Checkbot is a powerful website testing tool that tells you how to improve the SEO, page speed and security of your website. Checkbot crawls 100s of pages at the same time checking for 50+ common website problems based on web best practices recommended by Google and Mozilla


Enter any domain, and Moz will show you top competitive SEO metrics like
Domain Authority, top pages, ranking keywords, and more.

Free Domain Authority Checker

Enter any domain, and we’ll show you the Domain Authority,
Page Authority, ranking keywords, and more