Cargill’s Internet Marketing Manager, Chris Obray, discussed how the company used social media sites Facebook and Twitter to create brand awareness of their product Truvia to their target market.
Forrester Research CEO George Colony led an interesting discussion about social media saturation at LeWeb 2011. In his opinion we are in a bubble for social startups and we are moving to a post social world where post social startups will dominate.
Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.
Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.
Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media
Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.
Adobe’s Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer, share how Adobe is using social media to connect and engage with fans in new ways.
Intel’s Director, Social Media, Becky Brown, shares how Intel is listening, learning, and changing its engagement strategy to better connect with fans.
Chevron’s Content Strategis, Jeordan Legon, shares how Chevron is using LinkedIn to target decision makers and key influencers for their brand.