Deluxe Corporation Project REV

Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.

Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.

Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media


Influencing the Influencers

Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.

Adobe: Organizing for Improved Customer Engagement via Social Media

Adobe’s Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer, share how Adobe is using social media to connect and engage with fans in new ways.

Intel: Listening, Learning, and Changing

Intel’s Director, Social Media, Becky Brown, shares how Intel is listening, learning, and changing its engagement strategy to better connect with fans.