Non Profit organization:
Goal:
Establish the brand, develop online presence and drive traffic and exposure to the cause
We developed and implemented an integrated social media and online strategy:
- Redesigned both the charity website and fundraising event website.
- Designed, branded and deployed the Facebook, You Tube and Twitter channels
- Tightly integrated social media channels with the charity websites, email and live marketing
Result, within 6 months:
- Increased website monthly visits 341%
- Increased website monthly page views 685%
- Increased Facebook followers 468%
- Increase Facebook monthly active users 1353%
- Increased Facebook post views 2800%
- Increased Facebook interactions 2060%
- Developed Twitter account from 0 to 900
Sporting good company:
New division, revolutionary product in the swimming market
Goal:
Correct misconceptions about the product, establish credibility, generate leads for the reps, increase sales
Using an integrated strategy including:
- Grass-root marketing to each out to users, athletes and retailers (trade shows, sporting events, clinics)
- Athletes and events sponsorship
- Sampling
- Public relation to reach out to traditional media and maximize exposure and ROI on small budget
- Social media to reach out to:
- Online media, to correct misconceptions and misinformation about the product
- Users, to educate them and helped them use the product correctly
Result:
Within a few months, we had a 30% rate of adoption in Triathlon competitions and in the following 12 months, increased sales from $1.5M to $5M