Analytics and Monitoring Tools

Cross Platforms

  • Google Alerts (Free)
    Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic (free)
  • Google Analytics: (Free)
    Google Analytics  offers powerful, flexible and easy-to-use features to let you see and analyze your website traffic data (free)
  • Social Mention:(Free)
    Social Mention tracks and measure what is being said about your company in more than 100 social media venues. It’s like  works like Google Alerts for social media (free)
  • LinkTally (Free)
    Want to know how many times and on what platform your link/website/socialmedia page has been shared, LinkTally is the tool.
  • Buffer (Free and $)
    Manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.
  • HootSuite (Free and $)
    A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.
  • Icerocket (Free)
    Brand monitoring, taps the Web, blogs, Twitter, and Facebook, and delivers easy-to-read results in one page.
  • Netvibes (Free and $)
    Tracks clients, customers, competitors, and your reputation across media sources, analyzes live results with 3rd party reporting tools, and provides media monitoring dashboards for brand clients.
  • TweetDeck (Free)
    Very similar to HootSuite, only without all the bells and whistles, this client enables you to tweet and track mentions, people, and keywords.


  • Facebook Insights:  (Free)
    Like Google Analytics but for Facebook, Facebook Insights allows you to analyze the traffic and activity on your Facebook page.  insight tracks  “likes”, gender, language, age, country and other attributes and provides statistics in custom date ranges including media consumption, page views, performance of posts and unsubscribes. The tool also allows you to export all statistics.


  • TweetBeep: (Free)
    TweetBeep works like Google Alerts for Twitter
  • BackTweets (Free)
    Tracks how many people are talking about you, who’s talking, and what they’re saying. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix.


  • Pinpuff (Free)
    Measures the how people share images about your brand and the influence that results.
  • Pinterest Web Analytics (Free)
    Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites. See my in-depth post:





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