- 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
- 48 percent of consumers combine social media and search engines in their buying process (GroupM)
- 24 percent of adults have posted a review of a product they have purchased (HubSpot)
- One out of every six minutes spent online is on a social network (comScore)
- 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
- 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
- 96 percent of Americans use Facebook (Business Insider)
- 46 million Americans check their social media profiles daily (Edison Research)
- 40 percent of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
- 57 percent of businesses use social media marketing to find new customers (Newtek Business Services)
- 58 percent actively engage with customers to boost visibility and brand accessibility (Newtek Business Services)
- 55 percent of 2,200 companies polled said they believe social media is a “significant engine of sales growth” in their company (Newtek Business Services)
- 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
- 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
-
53 percent percent of executives believe they must adopt Social Business or risk falling behind. (Jive)
-
57 percent anticipate “increased revenue or sales” as a result of implementing a Social Business strategy. (Jive)
- Research from The Center for Marketing Research at UMass Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.
-
56 percent stated that social media was very important to their business and marketing strategy, 30 percent somewhat important
-
Of the Inc 500 Fastest growing companies:
-
71 % use Facebook
-
59% use twitter
-
50% use blogs
-
33% use videos
- Among companies listed on the 2011 Fortune 500
- 62% now use Twitter (have an official corporate account with tweet activity in the previous month), up from 60% in 2010.
- 58% have a corporate Facebook page, up from 56% a year earlier.
- 23% have a corporate public-facing blog with items posted in the previous 12 months
- The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
- 96 of the top 100 advertisers in the US bought ads on Facebook in 2011 (Ad Age)
- 61 percent of the world’s 100 largest companies had a Facebook page in 2011 up from 54 percent (Burson-Marsteller)
- Sony Corp. is shifting 30 percentof its traditional ad budget into social sites, including Facebook, for its PlayStation console