Twitter continues to expand the effectiveness of “promoted tweets” (also known as ads), and today they are announcing a pretty significant new feature for advertisers.
Brands can now target Twitter users by location with their promoted tweets. For instance, if a brand wants to promote a tweet concerning a promotion that’s only taking place in Los Angeles – they can promote the tweet to their users in the L.A. area, or California or however specific of a location they wish.
From the Twitter Advertising blog:
Today we’re introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers. Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.