Six Ways To Detect Fake LinkedIn Profiles

How_to_detect_a_fake_LinkedIn_profileBefore we look at the six ways to detect fake LinkedIn profiles, it’s important to understand the driving force behind these profiles and the main reason is spamming.

Spamming has been around for a long time, first via email and as blogs started proliferating, spammers started polluting blogs, it was only a question of time before they  started polluting social media platforms

Coming back to LinkedIn, two of the best way to get maximum exposure on LinkedIn are growing your network or participating in large, active discussion groups.  Both imply creating a profile and since spammers learn early on that to effectively spam, they needed many identities, in case they were filtered out.

Over the past few years, we have seen a rapid increase in the number of fake profiles created by spammers either joining discussion groups or asking to join users networks, they usually target large active discussion groups and/or users with large networks, especially LIONs (LinkedIn Open Networkers) who are not too selective in growing their network and allow spammers to develop their network based on first and second degree connections.

Of course, there are a number of ways to stop them, the first one is to be selective in who you accept in your network, the second is for group owners to be more proactive in monitoring who joins their groups and to not fall into the temptation to grow the size of their group at the expense of the quality of the discussion. Continue reading “Six Ways To Detect Fake LinkedIn Profiles”

Social Job Search: Maximizing your Results

Social job searchSocial job search, strategies and tactics to maximize your results

In the past few years the hiring process has undergone massive changes.  Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.


Job seekers and career changers are now expected to have and be active in the social media sphere.

Even in the social media sphere the process has evolved from relying on LinkedIn to adopting Twitter, Facebook and other platforms like You Tube and blogs and it’s not far fetch to foresee recruiters using other platforms niche or main stream as they grow their reach.

Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their social media profiles and avoid the pitfalls, monitor and manage their online reputation.

PDF Handout   Social Job Search 04_2014

Social Recruiting Impacts Your Job Search

Job Search

Do you know how social recruiting impacts your job search?

Recruiters and hiring managers are increasingly using social recruiting to research, seek out and recruit candidates.

If you are considering a career change,looking for a job or new career, you need to know how social recruiting is impacting the hiring process to create a strategy that will maximize your opportunities

[slideshare id=31056555&doc=socialmediaandthejobsearch-140210183302-phpapp01]

Social Media Strategies And Tactics For The Job Search Slides

Social media strategies and tactics for the job search presentation InlandNet, May 15

Social Media Strategies And Tactics For The Job SearchWhat is social media?

Understanding social recruiting/social job search

Understanding the main platforms in the context of the job search

Social job search strategies and tactics

  • What happens in Vegas…  ends up on social media, find out what you don’t know that may hurt your search
  • Listen
  • Understanding the platforms to identify the ones that fit your job search strategy
  • Developing and managing your online brand

Tools to help you maximize your social media time

  • Monitoring:
  • Social media platforms
  • Blogs
  • Facebook Job search apps
  • Twitter Job search apps
  • Twitter directories
  • Is your content on target


Social Recruiting, Social Job Search

A recent  Jobvite Social Recruiting Survey shows that:

  • More than 90% of employers used social recruiting in 2012.
  • Two-thirds of companies recruit candidates via Facebook, more than half use Twitter to find talent and nearly all use LinkedIn.
  • 43% of respondents felt that the quality of applicants has improved thanks to social media.
  • 20% said it takes less time to hire when using social recruiting.

Formatting Tips for Google Plus (+) Posts

Google+ formatting tipsFormatting your posts on Google Plus can be frustrating, here are a few tips that will make your post easier to read and increase their impact on Google plus

  • To make a word bold, place an asterisk on both sides of it. *I am a bold* becomes I am bold.
  • To make a word italicized, place an underscore on both sides of it. _I am italicized becomes I am italicized.
  • To strike-through a word, surround it like hyphens.  –I am struck through- becomes I am struck through.

Bullets can also help break up text. To create bullet points you can press Alt + 7 on you keyboard to create a black dot, or Alt + 9 to create a white circle dot. In fact, any of the special ALT codes on this list can be used when you create your Google pLUS updates.

Google + vanity urls are here… for some

Google +Google+ is finally rolling out custom urls (vanity urls), something that should be old story.  Don’t get too excited though, only a few selected verified accounts (read celebrities and big brands) have access to the feature.

Google plans a worldwide roll out, eventually, but no time frame has been announced.

The new url will look like this username



Traditional Marketing Is Dead

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 studyof 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. Think about it: an organization hires people — employees, agencies, consultants, partners — who don’t come from the buyer’s world and whose interests aren’t necessarily aligned with his, and expects them to persuade the buyer to spend his hard-earned money on something. Huh? When you try to extend traditional marketing logic into the world of social media, it simply doesn’t work. Just ask Facebook, which finds itself mired in an ongoing debateabout whether marketing on Facebook is effective.

In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere.

There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. Actually, we already know in great detail what the new model of marketing will look like. It’s already in place in a number of organizations. Here are its critical pieces:

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Facebook changing default emails on profiles to

Have you checked your default email address on your Facebook profile or timeline recently? Chances are, it’s not the one you think.  To increase acceptance and use of it’s email service “”, Facebook changed the default email address on every profile and timeline to “your”

Want to change it back, here is how:

1-Click “About” or “Info” (if you still have the old profile) on your profile and scroll down to your email address. Click “Edit” to change them.
2-Click on the circle next to your Facebook email address and change its setting to “Hidden From Timeline”.
3-Click on the circle next to your other email addresses and change their settings to “Shown On Timeline”.
4-Click the Save button at the bottom of the Edit popup.

Be a Teaching Organization Not a Sales Organization

Turning your sales organization from a selling organization to a teaching organization is a game changer. Customers today are looking for more than product information. They want more than pitches and price concessions. Today’s costumers want to learn something that will help their business grow. They want information they didn’t have. They want someone who can help them navigate their complex world. Today’s customers want to be taught.

Take a look at your website.  Can visitors learn anything from it? I don’t mean something about your products or services, but about the industry, regulation, trends, how to tackle a common industry challenge etc? Is your website set up to teach potential customers when they visit? It should be.

Does your playbook contain unique industry information your sales people can use to educate their prospects?  Does your playbook contain tools your sales people can point prospects to like video’s, eBooks, and white papers that would help prospects better understand HOW to tackle the challenges they are facing? Or, is your sales playbook all about your products and services. Does your sales playbook support your sales people in teaching their customers?

Do you train your sales people to teach? Do you provide sales training that teaches how to teach?

Do your sales pipeline reviews and opportunity review meetings evaluate new and timely educational topics that would resonate with prospects? Does your marketing organization regularly provide the sales team with new, updated, industry data and “how to” information they can use to educate prospects?

Is your sales team built to teach or to pitch?

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