Category: Social Media Platforms

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Facebook Cut Posts Reach Now What?

Facebook Cut Posts Reach Now What?

In the past few year we have seen Facebook cut post reach several time.  We can expect other companies to follow suit and artificially cut the organic reach of the posts brands and businesses publish on their page.

A couple of years ago Facebook announced that posts only reached 16% of a page followers, last October the average reach dropped to around 8% and it is predicted that before long, 2 to 3% reach will be the norm… Unless brands and businesses start to pay up.

You spent a lot of time, energy and invested a lot of money building a big fan base on you social media pages and now you find out that your fans are not yours but the social media company’s, they have been cutting the organic reach of your posts and now they want you to pay to reach them. It’s called “Pay for Play”.

That’s a tough awakening but not surprising, in time, most of them will become digital advertising platforms and less and less social.  The writing has been on the wall for sometime now.

These platform were not purely social, they were tools to collect information and what do you do with information, you leverage it to generate revenue and now that they are publicly traded, they are pressured to generate revenue and profit.  It’s business

Facebook has probably been the most obvious but make no mistake, it’s only the beginning, the others will follow

So what do you do? 

You don’t put all your eggs in the same basket and when I say basket, I mean social media.  As a rule, and that applies to blogs as well, you don’t build a presence focusing on a platform you do not own or control. Continue reading “Facebook Cut Posts Reach Now What?”

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Social Job Search: Maximizing your Results

Social job searchSocial job search, strategies and tactics to maximize your results

In the past few years the hiring process has undergone massive changes.  Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.

 

Job seekers and career changers are now expected to have and be active in the social media sphere.

Even in the social media sphere the process has evolved from relying on LinkedIn to adopting Twitter, Facebook and other platforms like You Tube and blogs and it’s not far fetch to foresee recruiters using other platforms niche or main stream as they grow their reach.

Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their social media profiles and avoid the pitfalls, monitor and manage their online reputation.

PDF Handout   Social Job Search 04_2014

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Social Recruiting Impacts Your Job Search

Job Search

Do you know how social recruiting impacts your job search?

Recruiters and hiring managers are increasingly using social recruiting to research, seek out and recruit candidates.

If you are considering a career change,looking for a job or new career, you need to know how social recruiting is impacting the hiring process to create a strategy that will maximize your opportunities

[slideshare id=31056555&doc=socialmediaandthejobsearch-140210183302-phpapp01]

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How To Stop Facebook to AutoPlay Videos On IPhone

How can I stop Facebook to autoplay videos and using all my data plan?

You may have noticed that recently Facebook started auto playing videos.  It’s annoying at best when you are on your computer or tablet at home, it can get downright expensive when viewed on your mobile phone, especially if you have a limited data plan.

Videos are a huge drain on your data plan and could easily put you over your limit and incurring additional and substantial costs

You cannot stop Facebook to autoplay videos but on your IPhone you can tell Facebook to only auto-play only when you are connected to a WiFi network and stop draining your data plan

On your IPhone:

  1. go to “Settings”  Stop Facebook to autoplay
  2. scroll down to Facebook Stop Facebook to autoplay
  3. click on Facebook
  4. click on settings Stop Facebook to autoplay
  5. push the slider “Auto-play on Wifi only”  Stop Facebook to autoplayShare with your friends
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Mothers With Children Under 5 Most Active on Social Media

moms with young children are often more active on social mediaA new analysis from Experian Marketing Services found that moms with children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than consumers at large.

Moms with young kids represent a highly active and digitally sophisticated segment of consumers who are eager to connect with brands and share their experiences through multiple platforms Continue reading “Mothers With Children Under 5 Most Active on Social Media”

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Google Plus Social Media Relevance

Google + is an interesting beast and as a platform, the question remains, what is Google Plus social media relevance?

As more and more data comes out, the question is still up in the air.  It’s not that Google is not trying, they have been shoving Google + down our throats by integrating (very poorly)successful social media properties like Blogger, Picasa, Google Places and You Tube into one platform:  Google +

In doing so Google + has shown impressive growth in terms of registered users but when it comes to social media, growing your base is only one part of the business model.  Most social media platform do so by providing a platform where users want to spend time and and share content with their friends increasing relevancy of the platform and creating an incentive for users’ friends to join.

Google failed at that part and fell back on the second option; using properties users love to use and forcing them into Google +.  It could have worked if Google had not made it more difficult to use the already successful properties and tried to make it as difficult as possible to share them in platforms other than Google +.

The result?  A recent study from Shareaholic shows that high user growth is not translating in higher use, engagement and sharing. Continue reading “Google Plus Social Media Relevance”

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How to Preserve Your Privacy on Facebook

In light of the changes Facebook recently sneaked in privacy settings, it is important for users to adapt and understand how you can still preserve your privacy on Facebook, at least some if not most of it.

If you elected to keep your profile private and out of the Facebook search feature, well no more.  Now anybody can find your profile if you have one of Facebook.

The change was announced in a Facebook blog post (see bellow) by the company “Chief Privacy Officer”???  Michael Richter.  Yes, they do have a CPO although it seems privacy is really a second thought when it comes to Facebook and some other social media platforms.

“The (previous)setting also made Facebook’s search feature feel broken at times. For example, people told us that they found it confusing when they tried looking for someone who they knew personally and couldn’t find them in search results, or when two people were in a Facebook Group and then couldn’t find each other through search

Although I can see the second point, the first point was what keeping a profile “private” was about.

Now mind you, let’s say only 5% of Facebook 1.2B users opted for that privacy setting, that’s 60 million users, roughly the population of a country like France.

If you elected to keep your profile out of searches, well, it’s not going to happen but there is a lot you can do, it’s going to take some work though.

The first thing you need to do is segment your “friends” list. Segmenting is another word for creating groups of friends (called “Lists” on Facebook) based on their interests in order to show them what they will be interested in.

If you don’t have hundreds, that will be really quick, otherwise it will be time consuming but well worth your time if you value your privacy.  And if your profile was set as private I assume you do.  Follow these quick steps Continue reading “How to Preserve Your Privacy on Facebook”

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Edit Facebook Posts… New Feature

Sometime ago Facebook added a feature allowing users to edit their comments and the general reaction was how about letting users edit Facebook posts?

It’s happened to all of us, we write a Facebook post, publish it and… darn… there is a typo we did not catch and darn again, we already collected a few likes, shares and comments, some of which mocked our mistake.

What could we do, write a “Oops” comment or delete the post, rewrite it, proofread carefully this time and post it, all the while losing all the likes, shares and comments.  One of the reasons was that editing could potentially change the meaning of the post and mislead readers, commentators and sharers and that could lead to excesses.

No more, Facebook is deploying a new feature allowing us to edit and correct the mistakes

To edit a Facebook post: Continue reading “Edit Facebook Posts… New Feature”

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How Consumers Find Websites

With the on going debate on SEO vs SEM vs Social, a recent study by Forrester Research released in July 2013 sheds some very interesting light on how consumers find websites  The study was conducted in 2012 and show the fast rise of social search

  • 54% of consumers find websites through natural search results, up from 50% in 2011 but still 7% less than in 2010
  • Social networks are the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.
  • 50% of 18-24 year old and 43% of 24 to 32 year old are using social media as their main internet discovery resource
  • Links are the third important means of website discovery, with 28% saying they found websites from links on other sites, down from 31% last year.
  • Just 18% of those surveyed said that they use ads for website discovery, an improvement from 2011, when paid search was the least popular form of website discovery, with only 8%
  • One-third of Americans are using Facebook and Twitter for discovery.

How consumers find websites

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Nine Excellent Free Cloud Generators

Cloud generators can be a fun way to create graphics, they can also help you insure that your content is on target and will be seen as such by search engines.
Cloud generators will transform your text, be it blog post, web page, resume or PR release into a visual image of your content helping you visualize keywords and their weight. and letting you literally see if your content is on target

Wordle

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

tagCloud generator

This can generate your tag clouds in html and flash online with just a few steps in downloadable form.

ImageChef

With tool, you can create a different styled and shaped word cloud and send to your friends etc as a post card.

ABCya

A word cloud is a graphical representation of word frequency. You can type or paste text into the box showing on their home page and press the arrow button to view the word cloud generated. The appearance of a word cloud can be altered using the graphical buttons above the cloud. It is also easy to save and/or print the cloud by simply pressing a button. This is specially designed for school kids.

Tagul

Tagul is designed for web masters who want to place nice clouds on their web pages. Tagul clouds have numerous advantages against ordinary text clouds like custom fonts, cloud shapes, colors, etc. and thus Tagul clouds have much fancier look. Tagul clouds are more entertaining for your web site visitors provide better user experience.

Word Cloud

ToCloud is an online free word cloud generator that uses word frequency as the weight. Hence, the generated word cloud of a page gives a quick understanding of how the page is optimized for certain words. ToCloud is also smart enough to extract phrases and works much better than most other word cloud generators on the web.

WordItOut

WordItOut lets you transform your text into word clouds. You can then save and share them, so everybody can find and enjoy them.

Tagxedo

Tagxedo turns words like famous speeches, news articles, slogans and themes, even your love letters into a visually stunning word cloud, words individually sized appropriately to highlight the frequencies of occurrence within the body of text.

TagCrowd

TagCrowd is a web application for visualizing word frequencies in any text by creating what is popularly known as a word cloud, text cloud or tag cloud. It specializes in making word clouds easy to read, analyze and compare, for a variety of useful purposes.

 

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