Positive or negative, reviews drive perception
You should monitor reviews and respond to them.
If they are positive, thank the reviewer. If they are negative address them honestly. Don’t ignore them. Customers and prospects will react based on the way you respond.
A negative review is an opportunity to turn a critic into a happy customer who will promote your business or will confirm their opinion. When it comes to prospects, your response will help them decide if they want to do business with you or not. Be positive, be constructive, honest and transparent.
