Buddy Media. has been helping advertisers succeed on Facebook, and the other major social networks, ever since. Today, close to 1,000 companies, including 8 of the world’s top 10 global brands, use Buddy Media to manage their Facebook advertising and social marketing programs.
This has given Buddy media a front-row seat to the social marketing game, and with it, access to a large set of aggregate data about the state of Facebook advertising and the the actual results they are seen are different from some of those cited in a story from The Wall Street Journal that mentions brand advertisers are souring on Facebook advertising.
The aggregate, quantifiable numbers, as well as knowledge of brands’ ad spend, show the speed at which brand advertisers are investing into Facebook.
Companies that spent $1 million last year are spending $5 million this year. Companies that spent $10 million last year are upping spend to $25 million or more.
In the first quarter of 2011, our technology managed 3 billion social ad impressions. In the same period this year, we managed 127 billion impressions. That’s a 42-fold increase in just a year.
The Wall Street Journal quoted a brand manager at Kia Motors as evidence of advertisers’ “big doubt.” “The question with Facebook … is, ‘What are we getting for our dollars?’” asked Kia’s Michael Sprague.
To address Michael’s question–as well as any doubts about the state of Facebook’s advertising business–you need to understand three simple truths.