Andy Sernovitz, shares his recommendations on how to stay safe and ethical in social media covering the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
REI: Going Local on social media
REI’s Digital Engagement Manager, Jordan Williams, discussed how they utilize social media sites for each REI store to develop a better local connection with their customers.
A must see for retailers and any company that ventures into social media