Social Media and Disclosures, Learning from the Hyundai Case

Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action against Hyundai for a blogger outreach effort designed to build buzz around the brand’s Super Bowl XLV ads could be a lesson for marketers.

Three rules of thumb for social media marketers:

  1. Mandate a disclosure policy that complies with the law
  2. Make sure people who work for you or with you know what the rules are
  3. Monitor what they’re doing on your behalf

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