Marketing and social media consultants hear this a lot “Your services are expensive”, never mind when you are a consultant with extensive traditional and digital and social media marketing experience
When considering the quotes from marketing or social media consultants, a lot of factors come into play.
A Major part of every business (small or large) success is the ability to implement an effective marketing strategy.
That becomes even more important when you look at the constant and fast evolution of the digital/social media landscape.
Keep in mind that marketing, traditional or digital is not a magic wand, it does not work overnight, it requires perseverance and commitment.
Not all platforms will work every time or for every case, it takes know how, testing, measuring. Keeping up with the developments, especially in the social media field takes time, takes keeping up with trends with what is done, what has worked, what has not worked, not a time commitment most small businesses that takes time.
In my experience, most small business owners want to focus on the big picture, on their business, on what they are passionate about, not marketing. At the same time most small businesses cannot make the financial commitment for a full time marketing department. Continue reading “Marketing And Social Media Consultants too Expensive?”
