Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.
Adobe: Organizing for Improved Customer Engagement via Social Media
Adobe’s Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer, share how Adobe is using social media to connect and engage with fans in new ways.
Intel: Listening, Learning, and Changing
Intel’s Director, Social Media, Becky Brown, shares how Intel is listening, learning, and changing its engagement strategy to better connect with fans.
Using LinkedIn to target decision makers
Chevron’s Content Strategis, Jeordan Legon, shares how Chevron is using LinkedIn to target decision makers and key influencers for their brand.
Twitter and your job search
Twitter and your job search
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I am looking for a job, why should I care about social media?
I hear that a lot and recently have been asked to do presentations to several job clubs.
They did not ask me to do my usual “how to” presentation, instead, they asked me to design and deliver a presentation explaining why their members should care about social media and why social media was so important to their job search.
They also mentioned that a number of their members had been asked by employers what they knew about social media and how they would leverage social media to help the company if they were to be hired.
Social Media and recruiting
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