If you have been using the “like gating” technique it’s time to stop, as of November 4th Facebook bans like gating
If you don’t know what fan gating is, like gating is enticing your followers to like your page ot posts in exchange for freebies
Harshdeep Singh, a software engineer at Facebook, wrote in an August blog post that people “like pages because they want to connect and hear from the businesses, not because of artificial incentives”.
The ultimate goal of Social media is to build relationships and banning the practice will force brands and organizations to create quality content that engages their audiences and builds relationships instead of relying on technical tricks
No doubt some marketers will suffer but ultimately, building better relationship with quality content will lead to better quality likes and more engaged audiences.
In addition, social media should be a means to an end, no matter what you do you do not control the medium and one of your goals should be to get the data on followers out of the platform and into a platform you have more control over like traffic to your website or building your mailing list. Building better relationships will help you build better quality mailing lists more engage traffic to your websites and ultimately generate more ROI