Leveraging Social Media in Food Marketing

When it comes to learning about food, nearly half of consumers use social networking sites, and 40% use Web sites, apps or blogs, according to a new study from The Hartman Group and Publicis Consultants USA.

“Consumers used to rely on mom and family traditions for meal planning, but now search online for what to cook, without ever tasting or smelling,” said Hartman Group president and COO Laurie Demeritt.

In addition, nearly a third of Americans overall — and 47% of Millennials — use social networking sites while eating at home.

So how can food makers and retailers best leverage this social media power?

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