Intel’s Director, Social Media, Becky Brown, shares how Intel is listening, learning, and changing its engagement strategy to better connect with fans.
Social media step by step
Over the past couple of years, I have delivered quite a few social media workshops and received a lot of very good feedback and follow up requests.
To answer some of the questions, I posted a few of my presentations slides on Slideshare. the slides, though,informative, lack the detailed explanations I give during the workshops.I needed another way to get the information out and my new blog gives me the tool I need to do just that.
I am unveiling next week a series of features that will take users from 101 to advanced, step by step.
- LinkedIn Monday will take users step by step from I juts opened a LinkedIn account… now what do I do?
- Facebook Tuesday will guide users who just opened an account or are considering it, step by step through the process and coach them through the “Do’s and Don’t of Facebook
- Facebook Business Wednesday will help business users make the most out of their page
- Social Media Thursday will deal with other platforms such as geolocation, social bookmarking, blogging, You Tube, strategy…
I look forward to your feedback and interactions.
Marketers want better social media analytic tools
A recent Web Liquid survey shows that although 95% of respondents state that monitoring social mentions is a priority, only 74% have strategies in place to do so.
The most used social monitoring tool is Google Alerts, used by 59% of respondents, followed by Radian 6 with 9% of respondents.
Not surprisingly, only 23% of respondents were satisfied with to monitor social mentions and only 23% are “very” satisfied with their social media analytics tool.
In an environment still ruled by traditionalists driven by traditional metrics, analytics still are the weak link.