Andy Sernovitz, shares his recommendations on how to stay safe and ethical in social media covering the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
REI: Going Local on social media
REI’s Digital Engagement Manager, Jordan Williams, discussed how they utilize social media sites for each REI store to develop a better local connection with their customers.
A must see for retailers and any company that ventures into social media
Intel: Listening, Learning, and Changing
Intel’s Director, Social Media, Becky Brown, shares how Intel is listening, learning, and changing its engagement strategy to better connect with fans.
Using LinkedIn to target decision makers
Chevron’s Content Strategis, Jeordan Legon, shares how Chevron is using LinkedIn to target decision makers and key influencers for their brand.
I am looking for a job, why should I care about social media?
I hear that a lot and recently have been asked to do presentations to several job clubs.
They did not ask me to do my usual “how to” presentation, instead, they asked me to design and deliver a presentation explaining why their members should care about social media and why social media was so important to their job search.
They also mentioned that a number of their members had been asked by employers what they knew about social media and how they would leverage social media to help the company if they were to be hired.
Social Media and recruiting
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Social media step by step
Over the past couple of years, I have delivered quite a few social media workshops and received a lot of very good feedback and follow up requests.
To answer some of the questions, I posted a few of my presentations slides on Slideshare. the slides, though,informative, lack the detailed explanations I give during the workshops.I needed another way to get the information out and my new blog gives me the tool I need to do just that.
I am unveiling next week a series of features that will take users from 101 to advanced, step by step.
- LinkedIn Monday will take users step by step from I juts opened a LinkedIn account… now what do I do?
- Facebook Tuesday will guide users who just opened an account or are considering it, step by step through the process and coach them through the “Do’s and Don’t of Facebook
- Facebook Business Wednesday will help business users make the most out of their page
- Social Media Thursday will deal with other platforms such as geolocation, social bookmarking, blogging, You Tube, strategy…
I look forward to your feedback and interactions.
The changing internet
A March 2010 to March 2011 study from Silicon Alley Insider shows that the way people spend their time on the internet is rapidly changing and if you are not paying attention, your brand could become a victim.
The study shows a rapid increase (69%) in time spent on Facebook and a steady decrease (9%) in time spent on traditional websites shrunk by 9%
Social media has dramatically changed the way users look and think about the web, how they spend their time on the web and what they expect from the web
Does that mean you should abandon your website? No, but you should seriously think about how you use it and how you drive traffic to it.
If the trend persists, SEO will become less important and will progressively be replaced by social media.
Another recent study (May 2011) by Comscore looks at how users spend their time on social media sites like Facebook. By the way, Facebook accounts for 90% of the time spent on all social media sites
- 27% of their time is spent “consuming and interacting” on the newsfeed/wall
- 21% on the profile section
- 17% on the photo section
Interacting has become a big part of the web experience, experience delivered through social media sites. What that means is if a brand or organization wants to keep their website relevant, they have to promote interaction.
How do you promote interaction on a website? With a blog section, with comments and by integrating your site with social media platforms.