“We believe the winners in this new digital age will be the brands that let their fans define it and syndicate it. We’ve always been a consumer-centric culture, so the shift to adopting the way guests and clients lead communications for Four Seasons has been rapid. Digital media is now 50% of our brand’s marketing efforts, with a strong social media presence that facilitates engagement and encourages loyalty.”
Felicia Yukich, Social Media Marketing Manager, Four Seasons Hotels and Resorts
Marketing Consulting/Omni-Channel Marketing: Offline and Online