Choosing a Social Media Platform Part 1

twitter facebook instagram

The Demographics

To find out what social media platform you should use, the first thing is to know at least the basic demographics of each platform to answer a basic question:  are the people I want to reach on that platform.  We will look at the 3 largest consumer focused social media platforms:  Twitter, Facebook and Instagram

According to Pew Research:

Twitter Demographics

Facebook Demographics 

Instagram Demographics

Source: Hubspot Marketing and Pew Research

New Social Media Stats Facebook and Instagram

Facebook and Instagram (now owned by Facebook) just published new statistics

Facebook revealed in its first earning report that it has 955 million active users, 552 million of which are using Facebook daily. 543 million of them are using Facebook from mobile devices, an increase of 29% and 32%, respectively, year-over-year.  Facebook “Growth Team”, yes, Facebook has a squad whose sole purpose is to grow the user base, announced that they are on track to reach the 1B users mark by the end of the year

Instagram,  has hit the 80 million user milestone and about 4 billion shared photos.