Choosing a Social Media Platform Part 1

The Demographics

To find out what social media platform you should use, the first thing is to know at least the basic demographics of each platform to answer a basic question:  are the people I want to reach on that platform.  We will look at the 3 largest consumer focused social media platforms:  Twitter, Facebook and Instagram

According to Pew Research:

Twitter Demographics

• • 24% of U.S. adults are on Twitter.
  • 40% of Twitter users are between the ages of 18-29.
  • Less than 20% of people ages 50 and up use Twitter.

Facebook Demographics 

• • 70% of U.S. adults are on Facebook.
  • 80% of Facebook users are between the ages of 18-29.
  • 65% of people ages 50 and up use Facebook.

Instagram Demographics

• • 37% of U.S. adults are on Instagram.
  • 75% of Instagram users are 18-24.

Source: Hubspot Marketing and Pew Research