Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action against Hyundai for a blogger outreach effort designed to build buzz around the brand’s Super Bowl XLV ads could be a lesson for marketers.
Three rules of thumb for social media marketers:
- Mandate a disclosure policy that complies with the law
- Make sure people who work for you or with you know what the rules are
- Monitor what they’re doing on your behalf