Marketing Consulting/Omni-Channel Marketing: Offline and Online
Twitter is a great platform to get people stoked about anything, if done right. You can promote potato chips like @popchips does, and it could turn into a huge following for your brand and have fun doing it.
Or, you can do it completely wrong and annoy the hell out of people by spamming them on Twitter. Toyota opted for the second choice, spam people.
The Coca-Cola Company’s Digital Manager of Communications, Natalie Johnson, shared how they monitored conversations about their brand on a global scale across the web.
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive, a social media marketing software company, that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs.
Between Facebook, Twitter, blogs, forums, Flickr, LinkedIn, YouTube and other platforms, the average enterprise-class company has 178 corporate-owned social media accounts.
That’s according to a new report from Altimeter Group, which surveyed 140 companies with more than 1,000 employees. Jeremiah Owyang, a partner at Altimeter and the lead author of that report, says 178 are way too many, particularly because such accounts often lose steam after a while and go dormant.
“It’s just a poor customer experience, because it’s been abandoned,” he says.
It’s time to take a hard look at your company’s social media presence and pare down its accounts. A new Altimeter report offers an eight-point resource checklist to help.
Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.
Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.
Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media
REI’s Digital Engagement Manager, Jordan Williams, discussed how they utilize social media sites for each REI store to develop a better local connection with their customers.
A must see for retailers and any company that ventures into social media
It’s not a coincidence that Facebook first half profits doubled to $1.6B and the trend will likely accelerate. Over the past few years Facebook has been slowly but steadily paving the way for increased profitability
For the past three or so years, most of the changes Facebook has implemented have made it made it increasingly difficult for organization and brands to put their content in front of their “Fans” or as Facebook now calls them “Likes”
It started with the structure of the wall on profiles. We first saw the wall being segregated in two sets of posts with the default view to what Facebook deemed most important to users to the last change in the past month.
The latest little known or noticed change in Facebook “Pages” has big implications. As of September 30, 2011, Facebook stopped allowing pages to communicate to their “Fans” or as Facebook calls them “Likes” via messaging.
The feature that allowed page owners or administrators to send targeted messages into users’ inboxes has been removed, officially to , and i quote : ” connect with your audience in the most effective ways possible” which is through public communication on the wall.
So Facebook says. In reality, it’s been a slow and calculated approach to remove free means of communications between pages and their followers and quoting facebook again, “using targeted Facebook Ads or Sponsored Stories to help grow and highlight your message within the Facebook experience“.
If the past is any indication, we can expect that Facebook will find more ways to curtail free interactions between pages and users as an incentive to use paid Facebook advertising, coming around full circle, back to traditional advertising, only this time with a captive audience…. of advertisers.
A recent Web Liquid survey shows that although 95% of respondents state that monitoring social mentions is a priority, only 74% have strategies in place to do so.
The most used social monitoring tool is Google Alerts, used by 59% of respondents, followed by Radian 6 with 9% of respondents.
Not surprisingly, only 23% of respondents were satisfied with to monitor social mentions and only 23% are “very” satisfied with their social media analytics tool.
In an environment still ruled by traditionalists driven by traditional metrics, analytics still are the weak link.