Chevron’s Content Strategis, Jeordan Legon, shares how Chevron is using LinkedIn to target decision makers and key influencers for their brand.
I am looking for a job, why should I care about social media?
I hear that a lot and recently have been asked to do presentations to several job clubs.
They did not ask me to do my usual “how to” presentation, instead, they asked me to design and deliver a presentation explaining why their members should care about social media and why social media was so important to their job search.
They also mentioned that a number of their members had been asked by employers what they knew about social media and how they would leverage social media to help the company if they were to be hired.
Social Media and recruiting
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Social media step by step
Over the past couple of years, I have delivered quite a few social media workshops and received a lot of very good feedback and follow up requests.
To answer some of the questions, I posted a few of my presentations slides on Slideshare. the slides, though,informative, lack the detailed explanations I give during the workshops.I needed another way to get the information out and my new blog gives me the tool I need to do just that.
I am unveiling next week a series of features that will take users from 101 to advanced, step by step.
- LinkedIn Monday will take users step by step from I juts opened a LinkedIn account… now what do I do?
- Facebook Tuesday will guide users who just opened an account or are considering it, step by step through the process and coach them through the “Do’s and Don’t of Facebook
- Facebook Business Wednesday will help business users make the most out of their page
- Social Media Thursday will deal with other platforms such as geolocation, social bookmarking, blogging, You Tube, strategy…
I look forward to your feedback and interactions.
LinkedIn reports earnings, base growing to 116M
LinkedIn reported its first earning since going public in May. The company reported a $4.5M profit for the second quarter (2c a share) on $121M revenue, a 50% increase over last year.
Don’t get too excited on the earning side, at least in the short term, the company declared that they were willing to sacrifice short term earnings to invest in new technology and product development.
On the user side, LinkedIn announced 116M users, a 61% increase over the same time last year.
The user numbers need to be taken with a grain of salt though. Over the last year, we have seen spammers creating massive numbers of fake profiles to spam discussion groups and infiltrate personal networks.
LinkedIn has been notorious for their lack of action against spam and spammers, one might argue, to ring up higher number of “users”, it will be interesting to see if they will change course in the future and tackle that growing issue before it has an impact on their real base.
Let’s hope for us users that some of the investment in technology and new product will address that growing problem.
Marketers want better social media analytic tools
A recent Web Liquid survey shows that although 95% of respondents state that monitoring social mentions is a priority, only 74% have strategies in place to do so.
The most used social monitoring tool is Google Alerts, used by 59% of respondents, followed by Radian 6 with 9% of respondents.
Not surprisingly, only 23% of respondents were satisfied with to monitor social mentions and only 23% are “very” satisfied with their social media analytics tool.
In an environment still ruled by traditionalists driven by traditional metrics, analytics still are the weak link.
Using Social Media to Recruit Talent
UnitedHealth Group’s Director of Employment Marketing, Heather Polivka, shares how they are redefining the recruiting process with social media.
A great example of large company in a highly regulated environment mastering social media for recruiting purpose and later leading the way for other departments to dive into social media.
The keys to remember here are:
- Preparation
- Social media policy (as Heather states, the Navy and Air Force have a thorough template that can be easily adapted for any organization)
- Training
- Mentoring
- Engagement on a personal level as well as professional. It’s the “social” part in social media
Who would have thought that HR could lead the way? Congratulations Heather and the UnitedHealth social media team
See a copy of the US Air Force engagement policy mentioned in the video ( same as the Navy) bellow.
The changing internet
A March 2010 to March 2011 study from Silicon Alley Insider shows that the way people spend their time on the internet is rapidly changing and if you are not paying attention, your brand could become a victim.
The study shows a rapid increase (69%) in time spent on Facebook and a steady decrease (9%) in time spent on traditional websites shrunk by 9%
Social media has dramatically changed the way users look and think about the web, how they spend their time on the web and what they expect from the web
Does that mean you should abandon your website? No, but you should seriously think about how you use it and how you drive traffic to it.
If the trend persists, SEO will become less important and will progressively be replaced by social media.
Another recent study (May 2011) by Comscore looks at how users spend their time on social media sites like Facebook. By the way, Facebook accounts for 90% of the time spent on all social media sites
- 27% of their time is spent “consuming and interacting” on the newsfeed/wall
- 21% on the profile section
- 17% on the photo section
Interacting has become a big part of the web experience, experience delivered through social media sites. What that means is if a brand or organization wants to keep their website relevant, they have to promote interaction.
How do you promote interaction on a website? With a blog section, with comments and by integrating your site with social media platforms.