Using Social Media to Recruit Talent

UnitedHealth Group’s Director of Employment Marketing, Heather Polivka, shares how they are redefining the recruiting process with social media.

A great example of large company in a highly regulated environment mastering social media for recruiting purpose and later leading the way for other departments to dive into social media.

The keys to remember here are:

  • Preparation
  • Social media policy (as Heather states, the Navy and Air Force have a thorough template that can be easily adapted for any organization)
  • Training
  • Mentoring
  • Engagement on a personal level as well as professional.  It’s the “social” part in social media

Who would have thought that HR could lead the way? Congratulations Heather and the UnitedHealth social media team

See a copy of the US Air Force engagement policy mentioned in the video ( same as the Navy) bellow.

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