Super Bowl Archives - Spinnaker Marketing

February 7, 2012

Superbowl, Toyota learns the hard way that social media and spam do not mix

Twitter is a great platform to get people stoked about anything, if done right. You can promote potato chips like @popchips does, and it could turn into a huge following for your brand and have fun doing it.

Or, you can do it completely wrong and annoy the hell out of people by spamming them on Twitter. Toyota opted for the second choice, spam people.

December 28, 2011

Social Media and Disclosures, Learning from the Hyundai Case

Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action against Hyundai for a blogger outreach effort designed to build buzz around the brand’s Super Bowl XLV ads could be a lesson for marketers.

Three rules of thumb for social media marketers:

Mandate a disclosure policy that complies with the law
Make sure people who work for you or with you know what the rules are
Monitor what they’re doing on your behalf

See full article