REI’s Digital Engagement Manager, Jordan Williams, discussed how they utilize social media sites for each REI store to develop a better local connection with their customers.
A must see for retailers and any company that ventures into social media
Listen Before You Leap
Itron’s Online Marketing Manager, Michelle Jung, and Online Marketing Analyst, Dawn Shrum, discussed how they developed a company-wide listening strategy
I am looking for a job, why should I care about social media?
I hear that a lot and recently have been asked to do presentations to several job clubs.
They did not ask me to do my usual “how to” presentation, instead, they asked me to design and deliver a presentation explaining why their members should care about social media and why social media was so important to their job search.
They also mentioned that a number of their members had been asked by employers what they knew about social media and how they would leverage social media to help the company if they were to be hired.
Social Media and recruiting
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Social media step by step
Over the past couple of years, I have delivered quite a few social media workshops and received a lot of very good feedback and follow up requests.
To answer some of the questions, I posted a few of my presentations slides on Slideshare. the slides, though,informative, lack the detailed explanations I give during the workshops.I needed another way to get the information out and my new blog gives me the tool I need to do just that.
I am unveiling next week a series of features that will take users from 101 to advanced, step by step.
- LinkedIn Monday will take users step by step from I juts opened a LinkedIn account… now what do I do?
- Facebook Tuesday will guide users who just opened an account or are considering it, step by step through the process and coach them through the “Do’s and Don’t of Facebook
- Facebook Business Wednesday will help business users make the most out of their page
- Social Media Thursday will deal with other platforms such as geolocation, social bookmarking, blogging, You Tube, strategy…
I look forward to your feedback and interactions.