A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011
- Recruiting interdepartmental staff to perform social marketing activities 8%
- Improving the quality and cost efficiency of customer support programs 9%
- Integrating social media monitoring and analytics into a single dashboard 11%
- Integrating social marketing data with CRM and other marketing systems 21%
- Achieving or increasing measureable lead generation from social marketing 43%
- Achieving or increasing measureable ROI from social marketing programs 46%
- Improving search engine ranking positions 50%
- Developing an effective and methodical social marketing strategy 53%
- Converting social media members, followers, etc.into paying customers 63%
- Improving brand awareness or reputation 66%
- Increasing website traffic through social media integration 71%