Facebook Archives - Page 8 of 9 - Spinnaker Marketing

January 6, 2012January 6, 2012

Are You Afflicted With Social Media Proliferation?

Between Facebook, Twitter, blogs, forums, Flickr, LinkedIn, YouTube and other platforms, the average enterprise-class company has 178 corporate-owned social media accounts.

That’s according to a new report from Altimeter Group, which surveyed 140 companies with more than 1,000 employees. Jeremiah Owyang, a partner at Altimeter and the lead author of that report, says 178 are way too many, particularly because such accounts often lose steam after a while and go dormant.

“It’s just a poor customer experience, because it’s been abandoned,” he says.

It’s time to take a hard look at your company’s social media presence and pare down its accounts. A new Altimeter report offers an eight-point resource checklist to help.

December 30, 2011December 30, 2011

Study Predicts Growing Use Of Social Media In Healthcare

A recent study concluded that social media would continue to be a factor for healthcare providers and consumers while at the same time, ambiguous regulations, privacy concerns and a host of other factors limit how patients and healthcare providers use social media

Once these hurdles are overcome, the PwC report said, social media “will open new opportunities to improve health delivery and outcomes

Read full article

December 22, 2011

BlendTec shows how to measure the effects of a social marketing strategy

Social media is where blender manufacturer BlendTec connects with consumers. The company’s YouTube channel has more than 440,000 subscribers and its videos have been viewed more than 181 million times. In addition, more than 85,000 shoppers Like the retailer’s Facebook page, and at least 7,300 consumers read Blendtec’s tips and recipes on Twitter.

That kind of attention is nice, but it doesn’t pay the rent. So BlendTec.com, No. 716 in Internet Retailer’s Second 500 Guide, looks more deeply to determine whether social media buzz is translating into sales—one of the main marketing challenges faced by online retailers when they use social media to drum up sales.

Read full article

December 7, 2011December 7, 2011

Deluxe Corporation Project REV

Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.

Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.

Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media

December 1, 2011December 1, 2011

What where the top strategic priorities for social media marketing in 2011

A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011

Recruiting interdepartmental staff to perform social marketing activities 8%
Improving the quality and cost efficiency of customer support programs 9%
Integrating social media monitoring and analytics into a single dashboard 11%
Integrating social marketing data with CRM and other marketing systems 21%
Achieving or increasing measureable lead generation from social marketing 43%
Achieving or increasing measureable ROI from social marketing programs 46%
Improving search engine ranking positions 50%
Developing an effective and methodical social marketing strategy 53%
Converting social media members, followers, etc.into paying customers 63%
Improving brand awareness or reputation 66%
Increasing website traffic through social media integration 71%

November 29, 2011

What is concidered acceptable content on Facebook

I often get the question: What is considered acceptable content and what will get me in trouble on Facebook?

There is no easy or clear cut answer. The Facebook TOS (Terms of Service) concerning acceptable content, as with many Facebook rules are pretty vague and murky and their application, at Facebook’s discretion with little if any recourse.

The TOS states: “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,”

The interpretation is subjective and left to a committee based in Ireland, one of the most puritan countries in Europe. As we have seen in the past, the interpretation and application has been at best random, without due process and recourse.

To stay on the safe side, the best advice I can give is: do not post anything you would not want your mother or grand mother to see.

If you are not confused enough as most of us are, this article titled: “Too far for Facebook? How the site decides what to ban” goes into more details.

November 29, 2011November 29, 2011

Drugmaker Merck challenges Facebook after ‘losing’ page

The German drug maker Merck KGaA has begun legal action against Facebook after discovering what its lawyer described as the “the apparent takeover of its Facebook page”.

The webpage is being used by the German firm’s US rival Merck & Co.

Merck KGaA said that the social network “is an important marketing device [and] the page is of great value”, adding that since its competitor was benefiting from the move “time is of the essence.”

This kind of happening has been in the making for a long time and again demonstrate Facebook’s disregards for due process and communication, something fairly typical of social media platforms in general. Somehow, the basic social media rules do not seem to apply to social media companies.

As social media becomes increasingly important to communicate with and engage a company’s constituencies, social media companies will need to be more responsive and accountable, and if they want to attract more advertisers, they will have to implement systems to communicate with their own constituencies, something their customers learned a long time ago.

This event though, illustrates and reinforces the need to understand that an organization should not build their online presence and strategy around the social networks, but around something they have actual control and ownership over, their website and develop their website into an interactive platform. They then should use social media to drive traffic to their website, something Facebook has been steadily trying to curtail.

This legal action from a major companies could benefit us all by making Facebook more accountable

Read the full article

November 21, 2011

Is Facebook killing corporate websites?

Several recent studies point out to a decrease in traffic to traditional corporate websites and an increase in traffic to Facebook.

Does that mean that web users are turning their back on traditional websites or that they are spending more time on Facebook and are more likely to visit the corporate Facebook page rather than the corporate website?

It is worth noting that if the trend is very noticeable with traditional brand focused static websites, the trend reverses when it comes to transactional websites.

Read the article