The Coca-Cola Company’s Digital Manager of Communications, Natalie Johnson, shared how they monitored conversations about their brand on a global scale across the web.
Marketers Value Social Media for Both Branding and Customer Acquisition
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive, a social media marketing software company, that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs.
10 Things To Know About Liability In The Social Media World
With the explosion of websites like Facebook, Twitter and LinkedIn, in-house counsel should give careful consideration to the unique problems social media presents, how it affects the workplace, and how to address employees’ and third parties’ social media usage.
As with the rise of the Internet and blogs, existing employee and intellectual property issues play out in the social media world in sometimes surprising ways, creating new challenges and problems for in-house counsel. Social media has the capability to dramatically increase these problems and challenges by providing a much larger, well-connected audience. The following are some specific, brief considerations that in-house counsel should analyze and address with company employees.
1. Secrets are gone in a flash (or click).
2. Employee posts in social media may be protected speech.
3. Employee posts may subject the company to liability.
4. Employee posts may prompt federal administrative action.
5. Social media provides an exponentially bigger, real-time audience for traditional employee-relations problems.
6. Using social media as a recruiting tool can backfire.
7. Registering user names is a cost-effective, protective measure.
8. Implementing social media policies is becoming a best practice
9. The best defense is a good offense.
10. Social media adds litigation considerations.
Study Predicts Growing Use Of Social Media In Healthcare
A recent study concluded that social media would continue to be a factor for healthcare providers and consumers while at the same time, ambiguous regulations, privacy concerns and a host of other factors limit how patients and healthcare providers use social media
Once these hurdles are overcome, the PwC report said, social media “will open new opportunities to improve health delivery and outcomes
Social Media and Disclosures, Learning from the Hyundai Case
Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action against Hyundai for a blogger outreach effort designed to build buzz around the brand’s Super Bowl XLV ads could be a lesson for marketers.
Three rules of thumb for social media marketers:
- Mandate a disclosure policy that complies with the law
- Make sure people who work for you or with you know what the rules are
- Monitor what they’re doing on your behalf
Deluxe Corporation Project REV
Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.
Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.
Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media
What where the top strategic priorities for social media marketing in 2011
A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011
- Recruiting interdepartmental staff to perform social marketing activities 8%
- Improving the quality and cost efficiency of customer support programs 9%
- Integrating social media monitoring and analytics into a single dashboard 11%
- Integrating social marketing data with CRM and other marketing systems 21%
- Achieving or increasing measureable lead generation from social marketing 43%
- Achieving or increasing measureable ROI from social marketing programs 46%
- Improving search engine ranking positions 50%
- Developing an effective and methodical social marketing strategy 53%
- Converting social media members, followers, etc.into paying customers 63%
- Improving brand awareness or reputation 66%
- Increasing website traffic through social media integration 71%
PR, Communication, and Marketing Trends 2012 – Part 1
It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It’s time we determine what’s in store for our businesses, our industry, and our way of working.
What is concidered acceptable content on Facebook
I often get the question:Â What is considered acceptable content and what will get me in trouble on Facebook?
There is no easy or clear cut answer. The Facebook TOS (Terms of Service) concerning acceptable content, as with many Facebook rules are pretty vague and murky and their application, at Facebook’s discretion with little if any recourse.
The TOS states: “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,”
The interpretation is subjective and left to a committee based in Ireland, one of the most puritan countries in Europe. As we have seen in the past, the interpretation and application has been at best random, without due process and recourse.
To stay on the safe side, the best advice I can give is:Â do not post anything you would not want your mother or grand mother to see.
If you are not confused enough as most of us are, this article titled: “Too far for Facebook? How the site decides what to ban” goes into more details.
Big Brands Like Facebook, But They Don’t Like to Pay
Everybody wants to be liked. The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity.
Facebook’s estimated market value, now in the neighborhood of $70 billion, is founded on the belief that companies will spend big to advertise on the site. Facebook’s revenues, which come largely from ads, were $1.6 billion in the first half of this year, up $800 million from a year earlier.
But most of its ads were for small advertisers, such as local businesses and small-scale websites, according to comScore Inc. Facebook is under pressure to grow its advertising on a grand scale, and to snag the sort of big brand names who now drive billions of dollars to TV, radio and print campaigns