Tag: content

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What is concidered acceptable content on Facebook

I often get the question:  What is considered acceptable content and what will get me in trouble on Facebook?

There is no easy or clear cut answer. The Facebook TOS (Terms of Service) concerning acceptable content, as with many Facebook rules are pretty vague and murky and their application, at Facebook’s discretion with little if any recourse.

The TOS states: “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,”

The interpretation is subjective and left to a committee based in Ireland, one of the most puritan countries in Europe.  As we have seen in the past, the interpretation and application has been at best random, without due process and recourse.

To stay on the safe side, the best advice I can give is:  do not post anything you would not want your mother or grand mother to see.

If you are not confused enough as most of us are, this article titled: “Too far for Facebook? How the site decides what to ban” goes into more details.

 

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Drugmaker Merck challenges Facebook after ‘losing’ page

The German drug maker Merck KGaA has begun legal action against Facebook after discovering what its lawyer described as the “the apparent takeover of its Facebook page”.

The webpage is being used by the German firm’s US rival Merck & Co.

Merck KGaA said that the social network “is an important marketing device [and] the page is of great value”, adding that since its competitor was benefiting from the move “time is of the essence.”

This kind of happening has been in the making for a long time and again demonstrate Facebook’s disregards for due process and communication, something fairly typical of social media platforms in general.  Somehow, the basic social media rules do not seem to apply to social media companies.

As social media becomes increasingly important to communicate with and engage a company’s constituencies, social media companies will need to be more responsive and accountable, and if they want to attract more advertisers, they will have to implement systems to communicate with their own constituencies, something their customers learned a long time ago.

This event though, illustrates and reinforces the need to understand that an organization should not build their online presence and strategy around the social networks, but around something they have actual control and ownership over, their website and develop their website into an interactive platform.  They then should use social media to drive traffic to their website, something Facebook has been steadily trying to curtail.

This legal action from a major companies could benefit us all by making Facebook more accountable

Read the full article

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REI: Going Local on social media

REI’s Digital Engagement Manager, Jordan Williams, discussed how they utilize social media sites for each REI store to develop a better local connection with their customers.

A must see for retailers and any company that ventures into social media

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Coming soon, major revamp of Facebook privacy settings

Facebook maybe listening after all, or is it the influence of Google +.

In the next couple of days, Facebook will release a major revamp of the privacy settings.

The revamp will affect both the profile and the way others share information about you as well as how your posts, images… are shared.

The privacy settings, although extensive were still confusing and somewhat hidden under the “account” tab.

The new privacy settings will be on the profile page (in the edit section), more intuitive, you will be able to decide who sees what on your profile section by section

When it comes to sharing, Facebook is implementing a number of new changes and making them easier to understand and apply.

  • You will be able to tag anybody if they are on Facebook, not just your friends.  When you do so, the person tagged will receive a notice and will have the option to accept or remove the tag
  • You can set your settings to allow your friends to tag you without your approval (I would not recommend it though)
  • Before you post anything to your wall, you will see a drop down menu that will allow you to decide who sees the content (public, friends or custom).
  • A little known privacy feature allowed users to control tags in the past.  In the new version, when somebody tags you, you will have the option to remove the tag, ask the person who posted the tag to remove the photo or video or block the person.

Facebook privacy settings are quite extensive but you still have to take the time to learn them and understand how they work and use them accordingly.

 

 

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