Tag: policy

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What happens to your online profile when you’re gone?

Three Facebook users die every minute for a total of 1.78 million Facebook users in 2011, what is the future of your digital self?

You might not know what happens when you die but you can control what happens online!

You are filling the internet with status updates, image and video creating new digital dilemmas such as:

Whether you want to live forever online?
How to protect your privacy after death?
How to maintain your digital legacy?
Who to appoint as your digital executor?
Whether You Would Want to Be Digitally Resurrected

Do you know the death policies of all your online accounts?

 

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10 Things To Know About Liability In The Social Media World

With the explosion of websites like Facebook, Twitter and LinkedIn, in-house counsel should give careful consideration to the unique problems social media presents, how it affects the workplace, and how to address employees’ and third parties’ social media usage.

As with the rise of the Internet and blogs, existing employee and intellectual property issues play out in the social media world in sometimes surprising ways, creating new challenges and problems for in-house counsel. Social media has the capability to dramatically increase these problems and challenges by providing a much larger, well-connected audience. The following are some specific, brief considerations that in-house counsel should analyze and address with company employees.

1. Secrets are gone in a flash (or click).
2. Employee posts in social media may be protected speech.
3. Employee posts may subject the company to liability.
4. Employee posts may prompt federal administrative action.
5. Social media provides an exponentially bigger, real-time audience for traditional employee-relations problems.
6. Using social media as a recruiting tool can backfire.
7. Registering user names is a cost-effective, protective measure.
8. Implementing social media policies is becoming a best practice
9. The best defense is a good offense.
10. Social media adds litigation considerations.

Read More

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What where the top strategic priorities for social media marketing in 2011

A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011

  • Recruiting interdepartmental staff to perform social marketing activities 8%
  • Improving the quality and cost efficiency of customer support programs 9%
  • Integrating social media monitoring and analytics into a single dashboard 11%
  • Integrating social marketing data with CRM and other marketing systems 21%
  • Achieving or increasing measureable lead generation from social marketing 43%
  • Achieving or increasing measureable ROI from social marketing programs 46%
  • Improving search engine ranking positions 50%
  • Developing an effective and methodical social marketing strategy 53%
  • Converting social media members, followers, etc.into paying customers 63%
  • Improving brand awareness or reputation 66%
  • Increasing website traffic through social media integration 71%

 

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What is concidered acceptable content on Facebook

I often get the question:  What is considered acceptable content and what will get me in trouble on Facebook?

There is no easy or clear cut answer. The Facebook TOS (Terms of Service) concerning acceptable content, as with many Facebook rules are pretty vague and murky and their application, at Facebook’s discretion with little if any recourse.

The TOS states: “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,”

The interpretation is subjective and left to a committee based in Ireland, one of the most puritan countries in Europe.  As we have seen in the past, the interpretation and application has been at best random, without due process and recourse.

To stay on the safe side, the best advice I can give is:  do not post anything you would not want your mother or grand mother to see.

If you are not confused enough as most of us are, this article titled: “Too far for Facebook? How the site decides what to ban” goes into more details.

 

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Using Social Media to Recruit Talent

UnitedHealth Group’s Director of Employment Marketing, Heather Polivka, shares how they are redefining the recruiting process with social media.

A great example of large company in a highly regulated environment mastering social media for recruiting purpose and later leading the way for other departments to dive into social media.

The keys to remember here are:

  • Preparation
  • Social media policy (as Heather states, the Navy and Air Force have a thorough template that can be easily adapted for any organization)
  • Training
  • Mentoring
  • Engagement on a personal level as well as professional.  It’s the “social” part in social media

Who would have thought that HR could lead the way? Congratulations Heather and the UnitedHealth social media team

See a copy of the US Air Force engagement policy mentioned in the video ( same as the Navy) bellow.

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