Marketing Consulting/Omni-Channel Marketing: Offline and Online
A recent study concluded that social media would continue to be a factor for healthcare providers and consumers while at the same time, ambiguous regulations, privacy concerns and a host of other factors limit how patients and healthcare providers use social media
Once these hurdles are overcome, the PwC report said, social media “will open new opportunities to improve health delivery and outcomes
Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.
A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011
It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It’s time we determine what’s in store for our businesses, our industry, and our way of working.
I often get the question:Â What is considered acceptable content and what will get me in trouble on Facebook?
There is no easy or clear cut answer. The Facebook TOS (Terms of Service) concerning acceptable content, as with many Facebook rules are pretty vague and murky and their application, at Facebook’s discretion with little if any recourse.
The TOS states: “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,”
The interpretation is subjective and left to a committee based in Ireland, one of the most puritan countries in Europe. As we have seen in the past, the interpretation and application has been at best random, without due process and recourse.
To stay on the safe side, the best advice I can give is:Â do not post anything you would not want your mother or grand mother to see.
If you are not confused enough as most of us are, this article titled: “Too far for Facebook? How the site decides what to ban” goes into more details.
Several recent studies point out to a decrease in traffic to traditional corporate websites and an increase in traffic to Facebook.
Does that mean that web users are turning their back on traditional websites or that they are spending more time on Facebook and are more likely to visit the corporate Facebook page rather than the corporate website?
It is worth noting that if the trend is very noticeable with traditional brand focused static websites, the trend reverses when it comes to transactional websites.
Andy Sernovitz, shares his recommendations on how to stay safe and ethical in social media covering the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Itron’s Online Marketing Manager, Michelle Jung, and Online Marketing Analyst, Dawn Shrum, discussed how they developed a company-wide listening strategy
Adobe’s Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer, share how Adobe is using social media to connect and engage with fans in new ways.
Over the past couple of years, I have delivered quite a few social media workshops and received a lot of very good feedback and follow up requests.
To answer some of the questions, I posted a few of my presentations slides on Slideshare. the slides, though,informative, lack the detailed explanations I give during the workshops.I needed another way to get the information out and my new blog gives me the tool I need to do just that.
I am unveiling next week a series of features that will take users from 101 to advanced, step by step.
I look forward to your feedback and interactions.