Marketing Consulting/Omni-Channel Marketing: Offline and Online
A recent study concluded that social media would continue to be a factor for healthcare providers and consumers while at the same time, ambiguous regulations, privacy concerns and a host of other factors limit how patients and healthcare providers use social media
Once these hurdles are overcome, the PwC report said, social media “will open new opportunities to improve health delivery and outcomes
Hyundai avoided a collision with the Federal Trade Commission on the treacherous social media marketing course. The FTC suggested yesterday that its decision not to recommend enforcement action against Hyundai for a blogger outreach effort designed to build buzz around the brand’s Super Bowl XLV ads could be a lesson for marketers.
Three rules of thumb for social media marketers:
Cargill’s Internet Marketing Manager, Chris Obray, discussed how the company used social media sites Facebook and Twitter to create brand awareness of their product Truvia to their target market.
Social media is where blender manufacturer BlendTec connects with consumers. The company’s YouTube channel has more than 440,000 subscribers and its videos have been viewed more than 181 million times. In addition, more than 85,000 shoppers Like the retailer’s Facebook page, and at least 7,300 consumers read Blendtec’s tips and recipes on Twitter.
That kind of attention is nice, but it doesn’t pay the rent. So BlendTec.com, No. 716 in Internet Retailer’s Second 500 Guide, looks more deeply to determine whether social media buzz is translating into sales—one of the main marketing challenges faced by online retailers when they use social media to drum up sales.
When it comes to managing social media communities, there are always shades of gray as to what exactly is appropriate. So the question arises … how do you combat social spam?
Forrester Research CEO George Colony led an interesting discussion about social media saturation at LeWeb 2011. In his opinion we are in a bubble for social startups and we are moving to a post social world where post social startups will dominate.
Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.
Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.
Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media
Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.
A study recently released by Marketing Sherpa polling CMOs (Chief Marketing officers) reveals the top strategic priorities for social media marketing in 2011
I often get the question: What is considered acceptable content and what will get me in trouble on Facebook?
There is no easy or clear cut answer. The Facebook TOS (Terms of Service) concerning acceptable content, as with many Facebook rules are pretty vague and murky and their application, at Facebook’s discretion with little if any recourse.
The TOS states: “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,”
The interpretation is subjective and left to a committee based in Ireland, one of the most puritan countries in Europe. As we have seen in the past, the interpretation and application has been at best random, without due process and recourse.
To stay on the safe side, the best advice I can give is: do not post anything you would not want your mother or grand mother to see.
If you are not confused enough as most of us are, this article titled: “Too far for Facebook? How the site decides what to ban” goes into more details.