Cargill’s Internet Marketing Manager, Chris Obray, discussed how the company used social media sites Facebook and Twitter to create brand awareness of their product Truvia to their target market.
Deluxe Corporation Project REV
Very interesting presentation by Deluxe Corporation’s SEM and Social Media Manager, Nathan Eide.
Nathan shares how they launched a social media campaign to create brand awareness and gain customer feedback and insights on its products.
Nathan shows how you can raise awareness to your brand, gather intelligence on your product and services, do product development using social media
Influencing the Influencers
Microsoft’s Director of Community and Online Support, Nestor Portillo, shared how they leveraged both internal and external social media sites to better manage their vast customer network and create a customer-centric approach to their business.
Social Media, Ethics, Disclosures and FTC
Andy Sernovitz, shares his recommendations on how to stay safe and ethical in social media covering the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Steve Jobs 2005 commencement speech at Stanford University
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. -Steve Jobs
RIP Steve Jobs, you touched our lives in ways we could not have imagined 20 years ago.
Listen Before You Leap
Itron’s Online Marketing Manager, Michelle Jung, and Online Marketing Analyst, Dawn Shrum, discussed how they developed a company-wide listening strategy
Intel: Listening, Learning, and Changing
Intel’s Director, Social Media, Becky Brown, shares how Intel is listening, learning, and changing its engagement strategy to better connect with fans.
Using LinkedIn to target decision makers
Chevron’s Content Strategis, Jeordan Legon, shares how Chevron is using LinkedIn to target decision makers and key influencers for their brand.